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Google Ranked Firm
Anyone who is experienced in search engine optimization will tell you, Google prefers old websites. Thats why Bristlecone Web™ is proud to be the youngest firm ranked by Google for Austin Web Design. In fact, most of our competitors have been in operation over twice as long!In a study of the top 30 web design firms in Austin, Bristlecone Web™ is not only the youngest, but is already ranked top five!
What does this tell you? It means that we know how to bring results - FAST. It means that you are working with expertise that is unmatched.
Search Engine Optimization (SEO) and Search Engine Marketing / PPC Advertising |
Search Engine Optimization (SEO) has emerged as an exceptionally valuable skill. An optimized site can bring its owner a constant flow of free traffic through search engines. When a website owner compares the long term costs of advertising vs the short term cost of optimizing their site, they will always favor the optimization. Because BristleconeWeb™ is founded on the principle of building successful websites every time, you can be rest assured that your website will be optimized to bring your website to the top. In fact, we have found even our standard development services to improve website traffic by 30% - 300%.Search Engine Marketing (SEM)Although search engine marketing can encompass many services, it is usually in reference to PPC advertising. It is estimated that internet advertising will surpass newspaper advertising by 2011. If your company hasn't already discovered the power of top advertising positions on search engines, time is against you! In this example, you can see that even though Apple's website is the first organic result, they are also the first advertising result (sponsored link). Why would a company spend millions advertising a product on a search engine for which they are already the first result? Even more staggering is that most everyone already knows that Apple makes the Ipod, so why bother advertising for it? The answer: it increases their profits! In this example the advertiser has captured the top 3 positions for their keyword, and can expect to receive over 95% click rate for this keyprase. Without the ad, they may only receive 75% or less click rate. Thus, despite the additional cost, the ad pays for itself just like any other! Give us a call to find out more about our internet advertising / SEM services.Get A Free Estimate The SEO Profit Pyramid™: |
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If your website is not optimized from the ground up, all other efforts are diminished. Search Engine Optimization requires your web designer to do much more than build a good looking site. What good is a great looking site if no one sees it? 
The most significant impact a website owner can do to improve his/her own site is to write EFFECTIVE articles for their website. This does not mean writing arbitrary articles, or spamming away at keywords you like. Effective writing requires research, persuasive writing, and unique information. 
Search engines view each link to your site as a vote for your site. The more votes your site gets, the more power it has. 
Search engines like to see regular updates. It is a way for them to know that the website is active and relevant for today. Search engines are less likely to send traffic to websites that have become stagnant. 
Close attention should be paid to website statistics / analytics in order to ensure you deliver a great experience to your visitors. High conversions don't happen until you pull out all the stops. 
