Internet Marketing and Advertising

Internet Marketing

It is estimated that internet advertising will surpass newspaper advertising by 2011. If your company hasn't already discovered the power of top advertising positions on search engines, time is against you! In this example, you can see that even though Apple's website is the first organic result, they are also the first advertising result (sponsored link). Why would a company spend millions advertising a product on a search engine for which they are already the first result? Even more staggering is that most everyone already knows that Apple makes the Ipod, so why bother advertising for it? The answer: it increases their profits! In this example the advertiser has captured the top 3 positions for their keyword, and can expect to receive over 95% click rate for this keyprase. Without the ad, they may only receive 75% or less click rate. Thus, despite the additional cost, the ad pays for itself just like any other! Give us a call to find out more about our internet advertising / SEM services.

Internet Advertising

Internet advertising is a constant battle. Competition, market newcomers, seasonal changes, sales / auctions, among other factors, all contribute to a forever changing advertising scene. The fact that your competitors can update their bid, and instantly affect your campaign means that managing an internet advertising campaign can quickly become a full time job.

Unlike many other forms of advertising, success online demands the ability to generate highly targeted and qualified traffic to your website. It is easy to send high volumes of traffic to a website cheaply, however getting that traffic to perform is another story. Understanding your target and obtaining quality traffic is an extremely important factor in determining the success of an internet advertising campaign.

It is not possible to advertise on the internet effectively if your visitors have barriers to complete the actions you would like them to do. By considering the impact of landing pages, user friendliness, aesthetics, credibility, and other circumstances that affect your user experience as part of our bigger marketing package, we can substantially increase the effectiveness of your Internet advertising campaign.

New sales will create a revenue stream that increases capital. We can help you determine when it is a good idea to continue to continue to grow in high return advertising, sustain current programs, or slow/terminate overly saturated markets.

Usually advertisements with search engines are done through a system known as pay per click (PPC) advertising. This means that you will only pay a specified sum for each person who clicks on your advertisement. Because you know exactly how much you are paying for each visitor to your site, you do not have to worry about paying up front for your ad and risk losing your money if the ad is unsuccessful.

PPC advertising uses a bidding system which puts the advertisers with the highest bids at the top. Without proper research and a strategic approach, some advertisers will find that they ended up dumping their advertising budget on a campaign that did not have good results. Others will find that they get great ROI, but their ads simply do not push enough volume to be significant contributor to the business.

We can help you manage your PPC campaigns and turn them into a very effective marketing tool.

For many years in print and visual media, advertisers were forced to use a fairly primitive advertising model: advertise, then pray. The only measure of success is the general increase in revenue weeks or months down the road.

Internet advertising is an entirely new ballgame. Advanced metrics, user tracking, and careful analysis affords advertisers the opportunity to directly measure the success of their campaigns. There are four key components to the internet advertising process which must be present for a successful internet advertising campaign.

We manage internet advertising campaigns with budgets starting at $1,000/mo.

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