It is estimated that internet advertising will surpass newspaper advertising by 2011. If your company hasn't already discovered the power of top advertising positions on search engines, time is against you! In this example, you can see that even though Apple's website is the first organic result, they are also the first advertising result (sponsored link). Why would a company spend millions advertising a product on a search engine for which they are already the first result? Even more staggering is that most everyone already knows that Apple makes the Ipod, so why bother advertising for it? The answer: it increases their profits! In this example the advertiser has captured the top 3 positions for their keyword, and can expect to receive over 95% click rate for this keyprase. Without the ad, they may only receive 75% or less click rate. Thus, despite the additional cost, the ad pays for itself just like any other! Give us a call to find out more about our internet advertising / SEM services.
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