FREE Processing through GOOGLE Checkout Print
Received this notice from Google Checkout today:

As you may know, for every $1 you spend on AdWords, you can process $10 of Google Checkout sales for free. Just in time for the holidays, we're giving you even more by processing all of your Google Checkout sales for free through the end of 2006! Here's how it works:
  • From November 8 through December 31, 2006, we'll process all of your Checkout transactions for free, even if you aren't an AdWords advertiser. If you're already an AdWords advertiser, we'll process your Checkout transactions for free regardless of what you spend on AdWords.*
  • Valid Checkout orders you receive during the promotion will automatically qualify.
  • There's no limit: we're processing all of your Checkout sales for free.
  • You can take full advantage of this promotion by encouraging your buyers to use Google Checkout on your site.
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This is absolutely huge!  Online sales for the holidays last year rung in over $8.8 billion.  Typical internet processing fees are upwards of 3% for merchants to accept credit cards online.  This pegs the value of Google Checkout at upwards of $264 million in potential savings for internet merchants.