| What Separates Austin? |
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People who have been to Austin, TX know that this city is quite unique among its neighboring cities. Austin is home to some of America's largest technology corporations as well as a very large student population. This means that internet advertisers focusing on Austin will capture a greater portion of their market than might be expected in other areas. Did you know that Austin is the most wired city in the U.S.1 and is #1 for buying items online1? 88% of adults in Austin are online.2 But Austinites don't just work, they also like to play. The jogging trails around Town Lake are considered some of the best trails around, and thousands of runners make their rounds each day. Others will find their way to Barton Springs and enjoy the cool 68 degree water. Other fun ideas around Austin: boating on Lake Travis, canoe / kayak on Town Lake, night of partying on 6th Street, kite flying in Zilker Park's 358 acres, watching the millions of mexican free-tailed bats set off for a night of feeding, weekend trip to New Braunfels to float the river, dinner downtown, and everyone's favorite - tailgating and heading off to a watch the UT Longhorns win another football game. 1Source: Scarborough Research 2003, r2-12 2Source: Urban & Associates, 2002 |